LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast station